Our Story

How it all began

Our story started with our father, Amal, who has always been on the lookout for natural remedies to improve his health. In 2014, a friend introduced him to two jars of raw honey from an experienced beekeeper in Spain called Antonio.

The taste and texture of the honey were unlike any other. It was very thick and the flavour was rich and wholesome, completely different from the honey you find in supermarkets.

As time passed, he was getting more honey jars. Amal’s friends who came to visit him in Birmingham also became fans of Antonio’s honey. They were simply amazed by the vast varieties of raw honey this beekeeper had. Each type of honey he sent was distinct and unique, promising a different range of health benefits.

Amal decided to get more honey from the Spanish beekeeper and sell them in the UK. Initially, he was mainly selling the honey jars to friends and relatives. As the business grew, his children joined, each utilising their skills to help grow the company (which became known as Amalsons).

We kicked off small, trading outside shops and offering wholesale to local businesses in Birmingham. We then began participating in bigger events and markets, such as Food Festivals and Farmers’ Markets, improving our stall displays and knowledge of raw honey. In 2019, we won the Young Trader of the Year Award in the Grocery Category of the West Midlands.

Gradually, we began getting other raw honey types from other beekeepers. We now not only supply honey and natural products from Spain, but also: Poland, Romania, Madagascar, Morocco, and recently from within the UK as well.

Vision Statement

Our commitment to sustainability is a central part of our ethos. We want to help you feel healthy and happy through unrivalled quality. While in tandem, making our planet that bit happier and healthier in the process.

At Nature’s Shop, we work hard to give you the best shopping experience. Our vision is to be the world’s most respected natural health company, by delivering remarkable services to you.

Our commitment to sustainability is a central part of our ethos. We want to help you feel healthy and happy through unrivalled quality. While in tandem, making our planet that bit happier and healthier in the process.

At Nature’s Shop, we work hard to give you the best shopping experience. Our vision is to be the world’s most respected natural health company, by delivering remarkable services to you.

Service

We deliver uncompromised service with the intent to make our customers smile. Making our customers happy is the be-all!

Ethical

We are passionate and committed to all things ethical and put sustainability at the centre of our ethos.

Quality

We choose our products very carefully. The secret is, there isn’t one. Just the best quality of all-natural ingredients from ethical sources.